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Text Found at Back of Box
The "Cocoa Pod" Bottle
A Seven-man committee at the annual 1916 Coca-Cola Bottlers Convention made the final decision. The winning design derived its inspiration from a line drawing of a cocoa pod (which had been mistaken for a cocoa bean), and was patented 16 November 1915.
The prototype bottle which had an exaggerated bulge around the middle,
was then modified to fit automatic bottling equipment. Only two known examples
of the original prototype bottle exists, although the bottle was reproduced
in 1971 and again in 1986 by the Company.
The "No-deposit" Bottle
When Coca-Cola bottlers began marketing "no-deposite" bottles - ones
that were not meant to returned to the bottler - in the late 1960s, they
again turned to straight-sided bottles with paper labels.
The "Hobbleskirt" Bottle
The contour bottle is know as a hobbleskirt bottle because its shape
resembled a dress fashion of the days. It was in widespread use throughout
the United State. The 16 November, 1915, patent date was blown into
the glass just below the Coca-Cola trademark. After renewing the
bottle patent in 1923 and registering the shape of the bottle as a design
patent in 1937, the company finally registered the classic hobbleskirt
bottle as a trademark on 12 April, 1960.
Some collectors specialise in these hobbles from every state and every
possible variation. The value of the bottles depends largely upon
rarity and condition.